Lisa Harris and Alex Hayes are food and drink consultants specialising in innovation and insights.
We were invited to run an NPD and consumer insights workshop to inform and shape Diageo’s new product development for Baileys.
We were tasked with innovating in the dessert and ‘treat’ space to develop exciting new ways for Baileys to engage with consumers and increase reasons to purchase. We provided insights to inform the discussion, and led an interactive ideation process with the NPD team and senior innovation consultants.
Harris and Hayes worked with Unilever’s Disruptive Innovation team on two non-alcoholic beverage projects. Services included on-the-ground research with bar and cafe owners, as well as an in-depth trend report into the current landscape, and assisting NPD team.
At the beginning of each year Harris + Hayes pull together a food trends report to highlight one key theme we believe will impact the food industry most widely. This year it's about consumers seeking 'peak performance' and 'perfect peace' in how they eat and live.
